Home Within

Awakening Spaces: A Sacred Interior Design Story Rooted in Stillness and Spirit

A character-driven film revealing the sacred journey from monastery to design, and how interiors can become spaces for healing.

• Helped Home Within communicate their vision in a soul-aligned, cinematic way
• Positioned the brand as a leader in spiritually rooted design
• Became a cornerstone film for attracting like-minded, high-caliber clients
• Marked a creative turning point in our own journey into wellness design
• Captured a story that continues to ripple through brand, audience, and industry

Story Keywords

Our first Milestone is defining five Story Keywords that encapsulate the essence of the story. These keywords help us stay aligned on what’s most inspiring about the story, the emotional tone, target audience, and the key action we aim to drive. This alignment ensures we have a clear objective for your story before we make any creative decisions.

Inspiring Keyword

Healing - not only have you gone through a lot of healing in your life, but you create spaces that can inspire healing for others in their journey.

Uniqueness Keyword

Vision - your beautiful vision for the world and for communities of stewardship for the earth truly makes this story different.

Audience Keyword

Seekers - the audience keyword for this is seekers, those who want an alternative way of looking at/ living life. Those who have experience or can see the pain on our planet and who know there must be a better way.

Feeling Keyword

Uplifted - we want the audience who sees this film to feel uplifted, to feel that they can be a part of your vision for a better world.

Action Keyword

Engage - getting people to engage, whether through email, courses, or consulting is the goal for this film.

The Why

Matthew, the founder of Home Within (a sub-brand of Joe McGuire Design), didn’t follow a typical path to design.

His journey began in silence, in a monastery, where he spent years in deep retreat, learning how to quiet the mind and listen to the land.

That same devotion now guides his work creating interiors that help people reconnect with themselves and their surroundings.

The Challenge

Matthew had a profound story to tell, but didn’t know where to begin. With so many meaningful moments in his past, from art school to monkhood to design, he felt overwhelmed trying to decide what to include.

More importantly, he needed the story to feel accurate not just in fact, but in vibration. It had to feel true. That’s where we came in.

The Approach

We began by mapping the arc of Matthew’s evolution: his creative roots, his monastic calling, and his eventual discovery that homes can be vessels for healing and connection.

We carefully selected each location to mirror the inner terrain of his journey, from the Boulder tea hut nestled in the hills to quiet city backstreets that echoed his art school days in Chicago.

The Journey

Every visual was chosen to match the emotional tone of his words. From sunrise moments of stillness to playful laughter with clients on-site, we ensured that no image rang false. One of the most moving scenes captured Matthew and a client smudging her home with sage, connecting deeply with the land beneath their feet.

This wasn’t just a film shoot. It was a sacred collaboration.

Matthew trusted us with his most personal truths. Every step, from our script refinement to our visual planning, was done with reverence. When the final edit came together, Matthew watched in silence, eyes wet with tears. “You captured it,” he said. “I’m so grateful.”

The Result

This film gave Home Within a powerful, soul-aligned way to communicate their vision to the world. A standout piece that is so vastly different from other films within the design space that it immediately connects, converts, and puts them in a category of one.

It now lives proudly on their website and other top-of-funnel materials, helping attract clients who seek more than just a beautiful space. They want a home that resonates with who they are.

IMPACT created a short film that captured the essential story of our wellness design firm. And they did it in an incredibly organized and professional way that made the process easy and fun. They listened with empathy for the heart of the story, and they set it to beautiful footage and sound, creating a truly engaging and inspiring result. They are talented, visionary and a pleasure to work with. I highly recommend them.

Matthew Tenzin - Home Within

What We Loved Most

This wasn’t just a film. It was a turning point. Matthew’s story reminded us of why we do this work. His journey inspired our own pivot into the wellness design space, where stories like his are waiting to be seen, felt, and honored.