LUXE STRATEGY
Crafting Unparalleled Client Journeys in the Built Environment
Luxe Strategy is an exclusive brand strategy workshop designed for high-end firms in architecture, interior design, and luxury home building. Our unique two-day intensive workshop helps you identify your north star, lean into your unique story, and transform your entire client journey into an unparalleled experience.
Many firms in the built environment sector label themselves as "luxury" based solely on their final deliverables. However, true luxury is an all-encompassing experience. Our research shows that while clients may receive a beautiful luxury home design, the journey to get there often falls short of luxury standards. We help you bridge this gap, ensuring every touchpoint reflects the premium nature of your brand.
Day 1: Laying the Foundation
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Intentions Alignment
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Clarify each participant's goals for the session
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Ensure all stakeholders are aligned on the luxury vision
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Brand Attributes
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Define the essence of your luxury brand through key attributes
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Craft a compelling Brand Statement that encapsulates your luxury offering
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Customer Profiles
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Develop detailed profiles of your ideal luxury clients
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Understand the unique needs, aspirations, and pain points of ultra-high-net-worth individuals
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Business Goals
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Set ambitious yet achievable goals for Revenue, Awareness, and Efficiency
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Align these goals with your luxury positioning and client expectations
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Day 2: Crafting the Luxury Journey
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Attributes Clustering
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Create a brand narrative that resonates with luxury clients
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Define how your brand voice, feeling, and impact evolve throughout the client journey
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Data Matching
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Align your business goals with the needs of each customer profile
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Identify opportunities to exceed luxury expectations at every touchpoint
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Impact Narrative
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Map out the entire luxury client journey from Discovery to Advocacy
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Design bespoke experiences for each stage that reflect your brand's premium status
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What Our Clients Say About Luxe Strategy
"Both Robert and Lila were amazing to work with! Instead of working on just videos and storytelling, they were able to find holes in my brands vision that they worked with me to fill in.
Since starting my business two years ago, I have never been more amped to engage with my audience and build a better brand strategy for marketing. I can't thank these two enough for their effort and the ease of working together.
10 out of 10 stars!"
Eli Hariton - Damn Good Interiors
"There are obviously a lot of things that you can do, but how do you actually know what is the next right thing to do? The clarity I received from the workshop was tremendously impactful and important.
There are agencies offering workshops similar, but Robert and Lila bring a freshness and a unique experience that differentiates IMPACT from others. The methodology they've developed leaves you with something actionable, tangible and can be used immediately."
Fiji Goss - Central Line
"We had so much bottled up that we wanted to communicate to our audience and clients that we weren't clear on doing, and we felt ineffective. Through the workshop there was a defined path that made us feel a lot more secure and confident that we could communicate our message. The workshop was hugely impactful, 2 days' worth of getting out all the information out that laid the foundation for what we feel is the strongest message for the company. To tell your story well you have to get all the details out."
Bill McDonald - Phoenix Haus
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What happens on this call?You'll meet with Robert for 30 minutes to discuss your company, your brand, and your vision. Having worked with big and small brands alike, we know exactly what it takes to drive meaningful story, BUT make it results-driven. That's a difficult merge to create in the real world, but we've mastered that science of story and results. For your company, ideally that means more sales, more referrals, and more repeat customers. So you'll meet with Robert and build out a strategy plan. If it makes sense for us to proceed further and bring your vision to reality, then we'll build something together.
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How much does it cost?The short answer is we don't know. It all depends on what your company needs and what vision you're looking to build into the world. We've had story-driven films range from $5,000 to $200,000. Each is a tailor-made suit. In the event you need a full suite of hero stories created with multiple social style posts, that's very different than just having a simple awareness video created. The difference is you're getting this custom built from a company that works at the highest and most competitive level of filmmaking, and still tracks their results to the dollar. So schedule your call above, and let's see what we can create together.
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Do I need to come to your studio?Ultimately you can ship products to us, but our genius is going to rely on cracking the story behind your business. There is most likely something that is NOT being said. That's a small component of positioning, a creator's story, or a detail you're missing that could be the spark between amazing customers, and choosing to accept whatever the day gives you. So it's our job to go as deep as possible and say what isn't being said. Ultimately that's most likely going to mean a few sessions in which we work our magic across story strategy and development, and then shooting that together.
Transform your firm from a provider of luxury products to a curator of extraordinary experiences. With Luxe Strategy, you'll create an end-to-end journey that not only meets but exceeds the expectations of the most discerning clients, positioning you as the unrivaled choice in the luxury built environment.
Are you ready to delight your clients?